As I understand, anyone impacted by the extremely mild winter with a valid claim that can be backed up with sales receipts from previous years, could be compensated. These are fragile small communities, Croggy, and some folks barely get by, including some retailers I imagine. Retailers here have to stock up ahead of time as the supply ship goes into drydock from mid-January to the first week of April. Thus, with few people travelling because of no snow for skidoos to use, they're stuck now with expired stock. Actually, I think the first claims to be considered will be for retailers with expired stock.
ps: 'skidoo' is indeed a brand name, but it's also considered to be a generic term.